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Introduction to Video and Speech Generation with AI

In this lesson we will cover how to effectively create prompts for AI video and speech generation, focusing on practical applications for small businesses like marketing videos, training content, and customer communications.

Understanding AI Video & Speech Generation

AI tools can now generate videos and speech from text prompts, opening up exciting possibilities for businesses. The key is providing clear, detailed prompts that specify:

  • Purpose & context (marketing, training, etc.)
  • Tone & style (professional, casual, energetic)
  • Target audience
  • Key messages or talking points
  • Visual elements & settings
  • Voice characteristics (gender, accent, emotion)

Business Applications

  • Product demos and explainer videos
  • Employee training materials
  • Social media content
  • Customer service messages
  • Sales presentations

Best Practices

  1. Break complex videos into smaller segments
  2. Include timestamps or scene transitions
  3. Specify background music/effects if needed
  4. Review for brand consistency
  5. Test different variations

Common Pitfalls

  • Being too vague or general
  • Not specifying technical requirements
  • Ignoring target audience needs
  • Inconsistent tone across segments

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