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What is Prompt Engineering

In this lesson we will cover what prompt engineering is, why it's important for businesses, and how to write effective prompts to get better results from AI tools.

Prompt engineering is the art and science of crafting effective instructions for AI models to get the best possible results. Think of it like giving directions to an employee - the clearer and more specific you are, the better the outcome will be.

Why it Matters for Business

Good prompt engineering can help you:

  • Save time by getting accurate results faster
  • Reduce costs by using AI tools more efficiently
  • Improve output quality for customer-facing content

Key Principles

  1. Be specific about what you want
  2. Provide context and constraints
  3. Break complex tasks into steps
  4. Include examples when helpful

Good Prompt ✅

Create a product description for our new ergonomic office chair targeting remote workers. Include 3-4 key features, emphasize comfort and productivity benefits, and keep the tone professional but conversational. The description should be 100-150 words.

Bad Prompt ❌

Write something about our chair