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Generating Marketing Copy and Headlines
In this lesson we will cover techniques for crafting effective prompts to generate compelling marketing copy and headlines that engage customers and drive conversions.
Understanding Marketing Copy Generation
Generating effective marketing copy with AI requires providing clear context, tone, and objectives. When crafting prompts for marketing content:
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Define Your Target Audience - Specify who the copy is for (e.g., "busy working parents", "tech-savvy millennials")
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Set the Tone - Indicate the desired voice (e.g., professional, casual, humorous)
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Include Key Details - Provide product features, benefits, and unique selling points
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Specify Format - Request exact length, structure, and call-to-action needs
Real-World Example
Let's say you own a local coffee shop launching a new cold brew subscription service. Rather than a vague prompt like "write coffee ad copy", you'd want to specify:
- Target: Young professionals who love premium coffee
- Tone: Modern and sophisticated
- Details: Organic beans, convenient delivery, customizable frequency
- Format: 150-word email campaign with clear CTA
This level of detail helps the AI generate more focused, effective marketing content.
Good Prompt ✅
Generate 3 email subject lines and 150 words of body copy for a cold brew coffee subscription service. Target audience is busy young professionals age 25-35 who appreciate premium coffee. Tone should be sophisticated but approachable. Highlight our key benefits: 100% organic beans, weekly home delivery, and ability to customize delivery frequency. Include a clear call-to-action to sign up for a 20% off trial subscription.
Bad Prompt ❌
Write some marketing copy about coffee delivery.