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Marketing Copy Exercise Solution
The solution prompt effectively specifies all key elements needed for targeted Instagram copy:
- Clear target audience definition (gym-intimidated beginners)
- Specific content format (Instagram caption)
- Seasonal timing and offer details (January packages)
- Desired emotional angle (supportive, welcoming)
- Key benefits to highlight (personalized attention, judgment-free environment)
This level of detail helps ensure the AI generates copy that resonates with the intended audience and drives the desired action (booking a training package).
Solution Prompt
Generate an Instagram caption (150 words max) promoting January personal training packages at a boutique fitness studio. Target audience is fitness beginners (especially those intimidated by traditional gyms), age 30-50. Tone should be warm, encouraging and supportive. Highlight our key differentiators: private 1-on-1 sessions, judgment-free environment, and customized workout plans for all fitness levels. Include details about our January special offer (4 sessions for $299) and end with a call-to-action to DM for a free consultation. Use 2-3 relevant hashtags.
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