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Developing Customer Service Scripts

In this lesson we will cover how to create effective AI prompts for developing customer service scripts that are consistent, empathetic, and aligned with your brand voice.

Key Elements of Customer Service Script Prompts

When creating prompts for customer service scripts, there are several critical elements to include:

  1. Context & Scenario - Clearly describe the customer service situation (e.g. product returns, billing questions, technical support)

  2. Tone & Brand Voice - Specify the desired communication style (friendly, professional, casual) and any brand-specific language

  3. Response Structure - Define the key components you want in the script (greeting, problem acknowledgment, solution, closing)

  4. Variables - Include placeholders for dynamic elements like customer name, order number, etc.

Real-World Example

A small online boutique needs consistent scripts for handling return requests. Their brand voice is friendly and personalized. The script should maintain professionalism while showing empathy for the customer's situation.

Best Practices

  • Include specific examples of preferred language/phrases
  • Note any phrases or approaches to avoid
  • Specify maximum length for responses
  • Request variations for different scenarios
  • Include guidance for handling emotional customers

Good Prompt ✅

Create a customer service script for handling product return requests for an online boutique. The tone should be friendly and empathetic while maintaining professionalism. Include: 1) A warm greeting 2) Acknowledgment of the return request 3) Clear next steps 4) A positive closing. Use [Customer_Name] as a variable. Keep responses under 100 words. Avoid negative phrases like 'unfortunately' or 'I can't'.

Bad Prompt ❌

Write a return policy script for my store.