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Conducting Research using Perplexity
In this lesson we will cover how to effectively conduct research using Perplexity AI to get accurate and relevant information for your small business needs.
Understanding Perplexity for Research
Perplexity AI is a powerful research tool that can help small business owners find accurate information quickly. To get the best results:
- Be specific with your questions
- Include relevant context
- Break complex queries into smaller parts
- Ask for sources and citations
- Use follow-up questions to dig deeper
Best Practices
- Start broad then narrow down
- Use clear, simple language
- Specify the type of information you need (statistics, examples, steps, etc.)
- Verify information across multiple queries
- Cross-reference important facts
Common Mistakes
- Being too vague
- Asking multiple unrelated questions at once
- Not providing enough context
- Accepting all information without verification
Good Prompt ✅
What are the current average customer acquisition costs for small e-commerce businesses in the US beauty industry? Please include recent statistics and sources from 2023 if available.
Bad Prompt ❌
Tell me about marketing costs