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Conducting Research using Grok
In this lesson we will cover how to conduct research using Grok to analyze sentiment and engagement patterns on X (formerly Twitter) to gain insights for small businesses.
Understanding Grok for Research
Grok is an AI model that can help small businesses analyze conversations and sentiment on X. When conducting research with Grok, it's important to:
- Be specific about what information you're looking for
- Provide context about your business and goals
- Ask for actionable insights rather than just raw data
- Focus on relevant timeframes and topics
Best Practices
- Start with clear research objectives
- Use natural, conversational language
- Break complex queries into smaller parts
- Ask for examples and explanations
- Verify insights across multiple queries
Example Scenario
Imagine you run a local coffee shop and want to understand customer sentiment seasonal hot drinks. Rather than asking Grok for all mentions, focus on specific aspects like taste, price, and service.
Good Prompt ✅
Analyze posts on X from the past month mentioning seasonal pumpkin drinks. What are the main sentiment trends and specific feedback about taste and pricing? Please provide 3-4 key insights with example posts.
Bad Prompt ❌
Check X for what people say about seasonal hot drinks.